Cost Reduction

Save money by avoiding quick and dirty fixs. Demand quality and sustainable solutions.

Where your money is wasted

- Lost potential (the one, or million, that got away)

Whether you’re after increasing membership, revenue or both, the first step is showing potential members why they should join your organization.

Solution
The most effective way to do so is through a strategically designed website that unarguably shows potentials why joining your organization will be the best decision of their collegiate career and beyond. Russ Studio provides professionally designed solutions that make this possible.

- Unintelligent design (quick and dirty fixes)

Your organization wants more than a “web presence.” It wants to convey who its members are, what the organization is about, and why both are the best. Quick and dirty fixes get your organization's face online, however does so while vastly sacrificing quality, which is then directly associated to your organization. This frequently results in another rapid "quick fix" re-design and more time and money wasted.

Solution
At Russ Studio, we ask “How do you want your organization to appear to the world?” Quality is never sacrificed and our unique experience and network enables us to consistently deliver solutions that enhance our client organizations.

- Redesign (again) due to a failed quick and dirty fix

Quick and dirty fixes are more expensive in the long term. Organization consistently approach Russ Studio with the need to replace their existing website that was just purchased. This instantly results in the loss of thousands of dollars and the time the organization has invested into it. And just as importantly, both their organization’s image and recruiting results had been hurt during the time that the quick and dirty fix was used. (Please see “Unintelligent design” above for more information on the disadvantages of “quick and dirty fixes”). Here is a common example of the losses sustained by quick and dirty fixes:

• - up to $4,000 in design and development services (services not provided by Russ Studio)

• - all accrued maintenance costs: hundred of dollars

• - lost potential membership: thousands of dollars per person not successfully recruited

Solution
A quality, professional and sustainable design intelligently designed to your unique organization's needs and goals.

- Lost website, forever

A domain (website address, e.g. www.russstudio.com) and host (where the files of a website reside) are required for every website to exist. If either are not timely renewed, your website will not be able to be viewed and all of its content may be lost forever. This means that the money and time also invested into the website was wasted and not recoverable. The same is true if the username and password is lost during the frequent transitioning of your organization’s officers. Additionally, the domain you’ve selected is meaningful to your organization and unable to be replicated (e.g. www.usdthetas.org). Once this is lost, it also may never be able to be obtained again.

Solution
Have an experienced firm manage your domain and hosting needs. Russ Studio can ensure that your domain and hosting is renewed timely, eliminating the risk that your organization‘s time and money is wasted.

- Updates that destroy a site

Solutions that allow organizations to update their websites themselves do not take into account several critical factors relating to the quality, cost and sustainability of the site. These include:

• - time requirement to train and re-train members on how to perform the updates

• - time required by members to perform updates

• - risk of misplacing login credentials required to perform updates

• - the integrity of / matching the site’s design

• - the integrity of / matching the content’s format

• - display across all major browsers (Internet Explorer, Firefox, etc.)

Mistakes made may make the site unusable and display in ways that were not intended.

Solution
Have Russ Studio perform site maintenance for you. Quickly send the updates to Russ Studio and sit back while we take care of the rest! Russ Studio applies the same high level of quality to new and existing client alike and will ensure that every aspect of your site remains in-tact. Our maintenance costs are substantially lower than our competitors, resulting in the best sustainable, high-quality solution available for your organization.